Impact of Digital Twins on the Engineering Sector

Digital Twin concept is an emerging concept in the engineering sector. Digital Twin concept represents the convergence of the physical and the virtual world where industrial services will get dynamic digital representation. Throughout the product development life cycle, right from design phase to development phase, organisations can have a complete digital footprint of their products. These connects digital things generate data in real time, and this helps business in better analysis and predict problems and give early warnings. It also prevents downtime and develop new opportunities. All these will have a greater impact on delivering a better customer experience in business as well. It incorporates Big Data, AI, Machine Learning and IOT which are key in industries. The wide spread reach and usage of IOT have made Digital Twins very cost effective and easily accessible in the business world. 

Digital Twins, the virtual counterparts of the physical assets are created as digitalised duplicates of machines or physical sites using sensors. These digital assets can be created even after the original equipment’s are manufactured. In order to create a digital twin of any physical equipment, engineers collect and synthesize data from various sources including physical data, manufacturing data, operational data and analytics software. All this along with AI is integrated in virtual model and by applying Analytics in these models we get the relevant insights regarding the physical assets. The consistent flow of data helps to get the best possible analysis. Thus Digital Twins acts as a live virtual model of the original physical equipment.

EXAMPLE: Digital Twins are used in automobile sectors for creating virtual model of a vehicle. It captures the behavioural and operational aspect of the vehicle and helps in analysis of the overall vehicle performance. It also helps in delivering customised service to customers.

At an initial stage my target audience will be
start-up entrepreneurs, pursuing B-tech students as well as CEO’s of IT
companies through social media platform especially in SEO, email marketing and
mobile marketing. Schools and Collages students will be more enthusiastically
give a good response when new modern technologies have their both positive and
negative aspects. Even it may show how the Impact of Digital Twins on the
Engineering Sector has been promoted through Digital marketing.

3. SEO
Strategies That Will Deliver Results

In this rapid change of market, we could find
that achieving targets and also ethically tracking or accessing database had
been a modern culture for the companies with an objective of accomplishment of
work. Nowadays, Companies had been more focusing with a clear vision of new
technologies which has resulted in reduction of work pressure, mistakes, and
flaws and also reduces the risk of monitoring and ensuring security, privacy
and safety of personal data which may lead a company to face an adverse risk in
future. Therefore, changing search engine algorithms create a huge impression
in the marketing strategy of a particular website but needs to devise
appropriate strategies so that it make our content stand out and deliver better
results for the goodwill enhancement which gives huge lead generation as a

  • Understand the objective of SEO:

However, it is very important to understand the
purpose of SEO trends and its role in marketing and promotional activities online.
Nowadays, the goal of SEO trends for any content developer or marketer should
not be a primary objective to get as many visitors and landings on their
website page. Whereas the major concern of SEO trends should primarily aware
the search engines what is your content is all about and how it may be relevant
to the users searching for a particular information of a website.

In the absence of SEO, automated search bots
that crawl the web, follow links and index content in massive databases will
find it harder to locate useful content easily. Without SEO, websites and blogs
may remain invisible to search engines, according to some experts and also it
may show a downward in the lead generation of a business which indirectly
affects the other strategies of marketing relevant to the brand awareness..

  • Bank on most relevant keywords:

Just being a keyboard warrior sometimes SEO
tactics can be overstretched a bit so that some keyword or content related to
it is frequently used in a site out of context just because it is a hot keyword
for the users to find relevant information on that page. Let us take an example
of a hot keyword like “PUBG action game”, that is, what relevance has it to a
site that is devoted to jewellery, finance, medicine or banking? Such
strategies may attract SEO trends traffic because the topic is hot that point
of time but attracting an audience interested in ‘PUBG action game’ may not add
an additional pinch to your sales. So, it is obviously required to know the
importance of a bank of relevantkeywords which are most convenient to the specific
industry or business profession.

  • Crawlable link structures:

The success of a website depends on how easily it
will be crawlable for search engines and how easy it will be easy to navigate
for users of web that is for enabling search engines to find all pages in a
website and that is why we find an obstacle for indexing of pages and hence
lose out on page rankings which indirectly signifies a good time scale of
website, that is, by showing a good SERP algorithm ranking.

  • JavaScript may be not SEO friendly:

Many webmasters use JavaScript for links which
unfortunately show as a result that search engines will not crawl. That is why
the use of standard HTML links would solve the problems associated with

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